Privacy Policy

Information we collect

We may collect personal information you provide directly and information collected automatically when you visit our website or communicate with us.

Personal information you provide directly

• Full name
• Email address
• Phone number, including mobile number
• Mailing or physical address
• Payment information processed through secure third-party processors
• Appointment and scheduling preferences
• Communications you send to us, including emails, texts, phone calls, and form submissions
• Emergency contact information
• Rider experience level and relevant health information necessary for safe instruction

Information collected automatically

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referring website addresses
• General geographic location
• Cookies and similar tracking technologies

How we collect information

We collect information through the channels and systems that support our lessons, scheduling, and customer communications.

• Contact forms and booking forms on our website
• Phone calls, emails, and text messages
• Appointment scheduling and booking systems
• Website analytics tools
• Cookies and tracking pixels
• In-person interactions at our facility
• Third-party integrations that support our services

How we use information

We use your information to operate, improve, and support our riding lesson and training services.

• Provide, maintain, and improve our riding lesson and training services
• Schedule and confirm appointments
• Communicate with you about your bookings, lessons, and account
• Send appointment reminders by SMS, email, or phone
• Respond to your inquiries and provide customer support
• Send service-related updates and notifications
• Process payments
• Analyze website usage to improve our online experience
• Comply with legal obligations
• Protect against fraud and unauthorized activity

SMS and communications

MSB Equine Academy LLC DBA MSB Riding Academy uses SMS text messaging, email, and phone calls to communicate with clients. By providing your mobile phone number and opting in, you consent to receive text messages from MSB Equine Academy LLC DBA MSB Riding Academy.

By opting in to SMS communications, you confirm that you are 18 or older, or that a parent or legal guardian is providing consent on behalf of a minor participant.

Consent to receive SMS messages is not a condition of purchasing any services from MSB Equine Academy LLC DBA MSB Riding Academy.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties except aggregators and providers of the text message services.

How you opt in

• Using our website chat widget and selecting the consent option or options presented there
• Submitting a contact form, booking form, or other inquiry form on our website
• Texting us directly
• Verbally providing consent in person or over the phone
• Otherwise requesting communication by text message

Types of messages

• Appointment reminders
• Booking confirmations
• Scheduling updates
• Responses to your inquiries
• Service-related notifications

Program details

• Message frequency may vary depending on your interactions with us and the services you use
• Message and data rates may apply
• Reply STOP to opt out at any time
• Reply HELP for help, or contact Admin@MSBRidingAcademy.com or 517-258-3233

Data sharing policy

MSB Equine Academy LLC DBA MSB Riding Academy does not sell, rent, or share personal information for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent, and that information will not be shared with third parties.

We may share information only in these limited circumstances

• Service providers that help operate our business, such as our CRM platform, analytics providers, and workflow automation tools
• Legal requirements, including law, regulation, legal process, or governmental request
• Business protection, including protecting the rights, property, or safety of MSB Equine Academy LLC DBA MSB Riding Academy, our clients, or others

Cookies and tracking technologies

Our website uses cookies and similar tracking technologies to improve your experience and analyze website usage.

Types of cookies we use

• Essential cookies required for basic website functionality
• Analytics cookies used to understand how visitors use our website, including pages visited, time on site, and traffic sources

Managing cookies

• You can control cookies through your browser settings
• Most browsers allow you to refuse or delete cookies
• Disabling cookies may affect website functionality

Data security practices

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, use, alteration, or destruction.

These measures include encrypted data transmission using SSL or TLS, secure storage through our CRM platform, and access controls that limit who within our organization can view your information.

While we strive to protect personal information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

When information is no longer needed, we will securely delete or anonymize it.

Third-party services

We use third-party services to help operate our business and support our website and communications.

• GoHighLevel as our primary CRM and communications platform for contact data, conversations, form submissions, automation workflows, SMS messaging, email, phone calls, and appointment scheduling
• Google Analytics for website analytics and traffic analysis
• Zapier for workflow automation connecting business tools

Your rights and choices

You may contact us to exercise rights related to your personal information and communication preferences.

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information, subject to legal and contractual obligations
• Opt out of SMS by replying STOP, opt out of marketing emails by using the unsubscribe link, or contact us directly to update preferences

Opt-out instructions

You may update your communication preferences at any time using the methods below.

• SMS: reply "STOP" to any text message
• Email: click the "Unsubscribe" link at the bottom of any marketing email
• Phone or general requests: contact Admin@MSBRidingAcademy.com or 517-258-3233

Children's information

MSB Equine Academy LLC DBA MSB Riding Academy provides riding lessons to minors. We collect personal information about minors only with the consent of a parent or legal guardian.

We do not knowingly collect personal information directly from children under 13 without parental consent. If you believe information has been collected from a child under 13 without appropriate consent, contact us and we will take steps to delete it.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

Contact information

MSB Equine Academy LLC DBA MSB Riding Academy.

• 1024 Chilson Road, Howell, MI 48843
• Admin@MSBRidingAcademy.com
• 517-258-3233